Employer Branding
Employer Branding. What does it mean? Employer branding is the image you have as an employer. You can choose whether you want to put no, little or a lot of energy into this. As an employer, you naturally want to attract the best candidates you can think of. But whether you like it or not, nowadays your (ex) employees can make or break the image you have for you.
As the job market picks up and technology advances rapidly, word of mouth is moving faster than you think. With social media and the internet, anyone can anonymously leave a review about experiences they’ve had with your company. This can be positive, but also negative. In addition, (potential) employees today attach much more value to the culture, vision and mission of a company than just a higher salary. They do a lot more research on a company than they did before applying for a job. Having a bad employer image can be very damaging to the employees you are trying to recruit. You will lose unnecessarily good candidates as a result, while if you have your Employer Branding in order, this would happen much less.
We at Navon are happy to assist you in mapping this out for you and to optimize your Employer Branding.
FAQ about Employer Branding
What does it mean?
There are a lot of benefits that come withEmployer Branding. For example: employeeturnover reduction, better applicants, reducedcost per hire, a more cohesive corporateculture, and many more.
Why is this important?
Having an Employer Brand makes your current employees feel more connected to your company. Future employees will be able to recognize the culture of your company. This will result in better candidates for your vacancies whom will not only fit the job discription, but will actually match your company's values.
Why should I have an active Employer Brand?
When employees feel more connected to your brand, they will be more productive and have less sick days. They will also promote your brand to their own friends and family by talking about how amazing their employer is.
What are the benefits of Employer Branding?
There are a lot of benefits that come with Employer Branding. For example: employee turnover reduction, better applicants, reduced cost per hire, a more cohesive corporate culture, and many more.
Our Services
We are a one-stop-shop for Employer Branding. Every company is unique, so we make a different approach plan for each client. This way we can give the ultimate result for you Employer Branding.
The services that we provide are (but not limited to):
- Strategic Employer Branding
Recruitment - Web development
- Careers website
- Business films
- Interviews
- Video content
- Corporate identity
- (Digital) Printing
- SEO || SEA
- App Development
- Conversion optimization
- Email marketing
- Online Marketing
- Social Media Content Management
- Influencers
- Vlogs
- Podcast
- PR
- VR || AR
- Onboarding and offboarding program
Why Navon
What makes Navon unique in the field of Employer Branding is that we make a complete analysis based on what your company is missing or may be missing in the future. We offer a professional, complete and future-proof package. We believe that by making the process personal we can achieve the best results for your company.
Navon equals quality. By getting to know our clients well we can quickly switch and see what they desire, what the perfect employee looks like in their eyes and what their current employees wish for. That’s how we meet our clients in getting their demands and needs fulfilled in Employer Branding.
We look at the story behind the company to create the right Employer Branding strategy. Ultimately, people are the key to succes.
