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Category: Employer Branding: Building a Magnet for Top Talent

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Employee Onboarding as an Employer Branding Opportunity

Ayu RollmanManaging Partner Employee onboarding represents a prime opportunity for companies to showcase their employer brand and culture to new team members. Onboarding refers to the process of integrating new hires into an organization during their first few weeks or months on the job. This involves introducing them to their role, responsibilities, coworkers, workplace culture,…
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Getting to the Heart of What Employees Want: Research Tips for a Strong EVP

An employee value proposition (EVP) is an employment deal that encompasses everything potential and current employees value about their relationship with an organization. It includes tangible and intangible benefits like compensation, work culture, purpose, growth opportunities etc. Crafting a compelling EVP is critical for organizations to attract and retain top talent in a competitive labor…
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Employee Value Proposition (EVP) Unpacked: How to Attract Top Talent with Employer Branding

What is an Employee Value Proposition (EVP)? The employee value proposition (EVP) is the unique set of benefits an employee receives in return for the skills, capabilities and experience they bring to a company. The EVP encompasses everything a potential employee would find valuable about working for a particular organization. At its core, an EVP…
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How COVID-19 Changed the Employer Branding Game

The COVID-19 pandemic has had a monumental impact on workplaces and radically changed what employees expect from their employers. Employer branding refers to the reputation of an organization as an employer and its value proposition to employees. With massive societal shifts over the past two years, companies have had to reimagine their employer brands and…
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Employer Branding vs. Recruitment Marketing: Understanding the Difference

In the ever-evolving landscape of talent acquisition, two critical concepts often emerge: employer branding and recruitment marketing. While these terms are closely related and complementary, they serve distinct purposes in the journey to attract, engage, and retain top talent. In this comprehensive exploration, we will delve deep into the realms of employer branding and recruitment…
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Crafting an Authentic Employer Brand Story

In a world where job seekers are more discerning than ever, your employer brand story can be the difference between attracting top talent and getting lost in the crowd. Authenticity is the cornerstone of a compelling employer brand story—one that resonates with candidates, employees, and the wider community. In this comprehensive exploration, we’ll dive deep…
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Leveraging Social Media for Employer Branding

Social media has become an integral part of our lives, shaping the way we connect, communicate, and consume information. In the realm of talent acquisition and employer branding, social media offers a powerful platform to showcase your company’s culture, values, and opportunities. The impact of social media on employer branding is undeniable, with statistics showing…
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Navigating the Challenges of Remote Employer Branding

In the wake of remote and hybrid work models becoming the new norm, employer branding has undergone a transformation. The once office-centric strategies have given way to a more virtual landscape, requiring companies to adapt to new challenges and opportunities. Navigating the realm of remote employer branding requires a fresh perspective and innovative approaches. In…
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Employee Testimonials: Elevating Your Employer Brand with Authentic Voices

In the highly competitive landscape of employer branding, authenticity and credibility are paramount. Beyond job descriptions and corporate websites, job seekers seek to understand the real experiences of employees within an organization. Employee testimonials are a powerful tool that lends a genuine voice to your employer brand. In this comprehensive exploration, we delve into the…
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Unlocking the Magic: The Role of Company Culture in Employer Branding

In the quest for top talent, an organization’s employer brand stands as a beacon of attraction. But what exactly fuels the enchantment behind a strong employer brand? The answer often lies in the heart of the company – its culture. In this captivating exploration, we’ll delve into the pivotal role that company culture plays in…
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